Wednesday, 30 April 2014

Reasons to buy a Quooker 2 - The importance of being boiling

If you want to make your kitchen as time and energy efficient as possible, you will probably have spent some time researching boiling water taps.  Hopefully you will have realised that they are by no means all the same. 
 
For a start, if the water from your boiling water tap isn’t actually boiling, you’ll be wasting your money.   To replace a kettle – which ideally you want to do in order to free up worktop space, save time and make your kitchen safer – the tap you choose must dispense boiling water at a full 100°C.  Otherwise it just won’t replace the kettle.

A decent cup of breakfast tea requires 100°C boiling water to bring out the flavour and brew it to perfection.  Unfortunately the vast majority of taps on the market don’t achieve this.  The patented technology of the Quooker, on the other hand, ensures that it does dispense 100°C boiling water, exactly when you need it and in the exact quantity that you require. 

Some teas and freshly ground coffees require delicate treatment.  For this reason, many people think that you can’t use boiling water on them.  They choose to let a kettle cool slightly before brewing for this reason; in fact sometimes they will let it cool too much and have to re-boil the water – which affects its quality – and then let it cool again, hoping they actually make that tea before they get distracted again. 

 Using a Quooker you can brew more delicate beverages straight from the tap because the water is dispensed in an aerated spray - more patented Quooker technology!  This prevents the scalding of green tea or coffee that you may get with a kettle and ensures a perfect brew every time.  From deciding you would like a cup of tea to actually having it in the cup takes about 10 seconds with a Quooker, versus three minutes with a kettle.

(That's if you don’t get distracted and have to repeat the process, of course.)  

There are a lot of good reasons to make sure you choose a Quooker – and only a Quooker. 
Perhaps the most important is that Quookers really do provide genuine 100°C boiling water – which is what you can expect (and receive) from the company that invented the boiling water tap and spent the next four decades perfecting it.


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Thursday, 17 April 2014

Quooker workplace economics 1 - Breakout

Time to think more creatively about boiling water

Ever noticed how long it takes to organise a breakout meeting at work?  That’s often because preparing refreshments to take into your meeting takes so long.  Everyone wants tea or coffee the way they like it – and that’s fair enough because creative brains can be fueled with a little caffeine and they certainly work better when they are properly hydrated.  But it’s a hassle to boil several kettles to get a round of drinks in, so it often takes a good ten or twenty minutes to get the breakout meeting going – and that can be bad news for spontaneity and creativity.

What if you ditch the kettle and locate a Quooker in your breakout zone?  A number of highly creative things start to happen! 
 
For a start, nobody loses their train of thought and the meeting can start at once – drinks can be prepared as you issue the brief and get underway.  The Quooker provides 100ÂșC water more effectively and more efficiently than a kettle tucked away in the kitchen. 

As you plan, devise, dream big and think out of the box, each person can help themselves to the drink they prefer right there in the breakout zone.  If the challenge takes longer to address and needs a little more brain power, nobody needs to leave to organise more refreshments – they just help themselves without interrupting the session.  A Quooker keeps water stored at 110°C under pressure so it boils as it is dispensed on demand.  This means your breakout thinking and invaluable ideas can flow uninterrupted, even if everyone fancies another cuppa at different moments. 

The same is true in the boardroom, where you may also have a need for greater confidentiality.  Why risk a breach of security when you can have all you need on demand for an important board meeting?  Install a Quooker and a small integrated fridge in the boardroom and you’ll never need to interrupt a critical meeting to call out for refreshments again. 

A Quooker boiling water tap in the workplace saves time, preserves concentration, adds convenience and guards confidentiality. On every level, a Quooker boiling water tap makes great business sense.


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Thursday, 3 April 2014

Reasons to buy a Quooker 1 - 40 years in the making



The whole concept of the boiling water tap started with Quooker.  From the start, Henri Peteri, whose vision it was, set his mind to creating a tap which would completely replace the kettle in the modern kitchen.  By deciding this, he set himself some ambitious goals, so it’s not surprising that he took time to perfect his invention before launching it on the market.

For a start, he felt that his tap had to dispense genuine 100°C boiling water instantaneously, because that’s what it takes to make a good cup of tea.  Anything less than that and you can’t bring out the flavour of the tea and brew a good cuppa.  If he were to produce a tap that gave very hot, but not boiling water, he reasoned, you would still need both a hot tap and a kettle, which would be pointless.  
   
He also wanted the tap, which he named the Quooker, to be time-saving and to take less energy to operate than a kettle, so that its overall running costs would be less than the kettle too.  So he didn’t give up until he had perfected a system that would hold water in a vacuum flask at 110°C and dispense it at a true 100°C boiling from the spout.  Succeeding in all these aims, he achieved a world first which still can’t be copied because of the patented technology that he created.  

Of course, he was well aware that boiling water needs to be treated with caution and respect, so the next step in developing the Quooker was to ensure that it was safe to use in the home.  Several safety features were added to the design, including the now famous aerated spray delivery through a specially designed spout, and a push turn handle to make sure it couldn’t be turned on by accident. 

Over a decade was spent perfecting the Quooker before it was officially launched on the market.

Having established the substance, Quooker wasn’t about to forget style and, over the years, we developed models which would suit the style and dĂ©cor in a wide range of kitchens as tastes changed and developed in the kitchen market. 

Four decades on from that first concept, the Quooker tap is still the pre-eminent boiling water tap, now in a range of options.  

As well as our stunning range of dedicated boiling water taps, we now have our new Nordic series.  First we introduced the Quooker Twintaps, the first matching dedicated boiling water and mixer taps, in Nordic Round or Square designs.  

Then, just last year we launched the Fusion, an aptly named tap which now provides everything you could need in a single tap – hot, cold and 100°C boiling.  So the choice really is yours. 

It’s reassuring to know that after forty years the original is still the best and most innovative, isn’t it?

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Wednesday, 4 September 2013

There’s something in the water – and we don’t like it any more than you do!



We often get asked about the issue of scale and hard water in some of the regions around the UK.

Without a doubt a build-up of limescale can adversely affect many of our favourite kitchen appliances. Dishwashers, washing machines and boiling water taps are perhaps the most obvious, but limescale is also a problem for steam ovens, irons, steam cleaners, sinks and taps; and even sanitary ware and shower screens. 

We have a strangely complacent view of our water quality as a nation.  When you consider that we pay not inconsiderable sums for a clean drinking water supply, it is remarkable how little we demand from the water providers in terms of quality in return for our hard earned money. 

We also wonder whether, over time, the build-up of limescale might affect the accuracy of the water meters that now determine how much water most of us use and therefore how much we must pay.  

Why are our water companies not investing in large in-pipe scale filters to eliminate the worst of the excess minerals which cause limescale before the water reaches us?  Surely, collecting limescale centrally and disposing of it on a regular basis would lead to fewer problems in the wider water network and in our homes?  We’d also consume less water if we weren’t continually cleaning off water marks; and we’d be greener too, if we could use fewer cleaning products – particularly harsh anti-limescale ones. 

At Quooker we go to some lengths to tackle the limescale problem.  For years we’ve provided de-scaling kits with a range of options.  We can send you a kit that you can use yourself or give to your own installer to complete a descale of your Quooker.  Or you can call in one of our own dedicated experts to descale your Quooker for you.  

Our new Scale control filter
Now we’ve gone a step further and done what we think the water companies ought to be doing.  We’ve developed a scale filter that you can fit to take out the excess minerals before they reach your Quooker tap, making it very low maintenance indeed.   It can be used equally well with an existing tap or a new one.  But it is odd that we’ve had to do this when the water companies should be able to treat the water more thoroughly to eliminate much of the ‘hardness’.

If you discovered that poor quality petrol had damaged your vehicle’s engine, you’d be cross with, and protest to, the petrol company – we’ve seen it happen.  Yet when valuable kitchen appliances are affected by limescale, we don’t seem to get mad with the water companies.

Maybe it’s time we did?  

Food for thought next time you pay your water bill.  

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Thursday, 11 April 2013

Our dealer network – our best asset and we know it!




The danger of making a comment in the press is that no matter how careful you or the publication are, it can be taken the wrong way!   


In a recent article in KBB Review I felt the need to comment on the issue of manufacturers selling direct.  Unfortunately, the heading of the article was less than helpful, as the one thing I didn’t do, and never would, is ‘slam retailers’.  I therefore now think it’s only right to clarify the points that I did raise.


The  point I tried to make was to question what is actually meant by ‘selling direct’.  I assume that when retailers talk about selling direct, and understandably object to, is a manufacturer competing against them when they are selling a complete kitchen.  This would be totally unacceptable and is not a practice in which Quooker would ever indulge. 

Our whole business is based and planned around supporting and growing this invaluable network.  


When I spoke about selling direct, I was talking about accessing the 25 million households in which no new kitchen purchase is involved – in other words, the retrofit market.  


As pointed out in the original article we encourage our dealers to enter this retrofit market and back them with a supported free fitting programme.  


So I feel the need to make it clear that we are absolutely committed to our dealer base. 

We invest over £1m a year promoting the brand to consumers for the benefit of our dealers and would never knowingly seek to compete with them.


Hopefully this clears up any misunderstanding !


If you are a dealer and want to find out more about entering the retrofit market, please email us at info@quooker.co.uk for details of our supported free fitting programme.

Stephen Johnson
MD Quooker UK 



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