Our dealer network – our best asset and we know it!

The danger of making a comment in the press is that no matter how careful you or the publication are, it can be taken the wrong way!   

In a recent article in KBB Review I felt the need to comment on the issue of manufacturers selling direct.  Unfortunately, the heading of the article was less than helpful, as the one thing I didn’t do, and never would, is ‘slam retailers’.  I therefore now think it’s only right to clarify the points that I did raise.

The  point I tried to make was to question what is actually meant by ‘selling direct’.  I assume that when retailers talk about selling direct, and understandably object to, is a manufacturer competing against them when they are selling a complete kitchen.  This would be totally unacceptable and is not a practice in which Quooker would ever indulge. 

Our whole business is based and planned around supporting and growing this invaluable network.  

When I spoke about selling direct, I was talking about accessing the 25 million households in which no new kitchen purchase is involved – in other words, the retrofit market.  

As pointed out in the original article we encourage our dealers to enter this retrofit market and back them with a supported free fitting programme.  

So I feel the need to make it clear that we are absolutely committed to our dealer base. 

We invest over £1m a year promoting the brand to consumers for the benefit of our dealers and would never knowingly seek to compete with them.

Hopefully this clears up any misunderstanding !


If you are a dealer and want to find out more about entering the retrofit market, please email us at info@quooker.co.uk for details of our supported free fitting programme.

Stephen Johnson

MD Quooker UK 

Visit www.quooker.co.uk

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