25 years – time to really get the party started

You might think that having invented the original boiling water tap and being the first to provide truly 100°C boiling water on demand was enough of an achievement to last a lifetime; especially as the inventors patented so many aspects of the technology as to make it pretty well impossible to copy.  Some have tried, but most have had to settle for ‘almost’.  Close, but no cigar, as they say.

And for 25 years Quooker has been entirely focused on being a dedicated boiling water specialist, not bowing to the pressure to develop more diverse products. It was rather like the old adverts for Carlsberg – people were thinking, “Quooker don’t make three in one taps, but if they did they’d probably be the best in the world.”  So if we were going to make a tap that did even more than deliver true 100°C boiling water, it would have to be exceptional, or we didn’t want anything to do with it.  

The quarter century mark was, therefore, no time to rest on our laurels, but the complete opposite; the starting point for a whole newer era of Quooker innovation and invention.  In fact the rather brilliant Quooker boffins had been perfecting a range of new products made to their exacting standards, and our 25^th anniversary celebrations proved to be the perfect platform from which to launch them.  

We’ve never wanted to create new products for the sake of it, so innovation has to advance our core values of saving time, energy, water and money.  It also needs to serve our aim of helping homeowners to streamline their kitchens, both in terms of design and how they use them too.  We’re here to facilitate a relaxed lifestyle for busy people and to make using the kitchen easier.  Once installed, the Quooker rapidly becomes the most used appliance in the kitchen – bar none – so if you’re going to innovate, getting it absolutely right is vital.  

The birth of the new Nordic series was a very well-considered and thoroughly thought out response to customer demand for designer looks and even greater convenience. 

Quooker Twintaps - first of the Nordic series

First in the new Nordic series, the Quooker Twintaps, in Round or Square versions, is our design led set of beautiful matching taps, the first in the UK to provide an exact match for 100°C boiling water and separate mixer taps.  Up until then, designers had to find a ‘best match’; now they have a perfect pair.  But as looks aren’t everything, we also added a host of new safety features to ensure that there was no possibility of mistaking one tap for the other.  We were aware though, that this wouldn’t be enough for everyone, and the time had come to create our first three in one 100°C boiling, hot and cold combined single tap.  

Quooker Fusion - our first three in one tap

So this month, we launched the second in the Nordic series, the Quooker Fusion, one tap that really does do it all, with the same great designer looks that so defined the Twintaps.  

The safety features we developed for the Twintaps were key here too – if you are going to use one tap to do everything, you need to build in safety to ensure that turning on the 100°C delivery is a deliberate action, which it most certainly is with the entire Nordic series.  A double push and twist mechanism, a specially grooved mechanism and an LED light all ensure that you know it’s the 100°C boiling water that you’re turning on. 

Essentially it’s down to individual choice – some people want one tap that does everything, while others want a dedicated boiling water tap for that one purpose.  What we want is for everyone to be safe and everyone to be happy.  Because once you’ve got a Quooker, it really does become an integral part of your lifestyle.  

That’s why we think a foundation of 25 years of development and perfectionism is just about the right basis for a whole new phase of Quooker innovation in the kitchen.  

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