Why we worked overtime to save you precious minutes

What would you like more of?  Money, obviously – but a great number of people, when asked this question, will also say “time”.  Not surprising perhaps, in a society where the term ‘time-poor’ has become part of our language.  At Quooker, we’ve put much of our time into developing a boiling water tap that saves our customers time.

Over the course of the day, saving three minutes each time you would normally boil a kettle saves you about a quarter of an hour, or an hour and a three quarters each week.  Add up the time you save every week over the course of a year and you’ll save around 91 hours.  That’s 3.8 days in total, except it’s your time during your busy days that you’re saving, so in terms of waking hours it’s more like five days extra to do what you want with. 

What can you do with three minutes?  You could iron a shirt – so it could determine whether you look smart or crumpled at that all important business meeting.

You can empty your waste paper bins and take your rubbish out to put in the wheelie bin or the recycling – one less job for the weekend.  You can open your post and realise you must make that credit card payment or you’ll be charged a penalty.  You may even have time to pay that bill online. 

Or you can listen to your children, or talk to your other half. 

Of course you’d try to do all these things anyway, but often it’s a choice; have a cuppa or do that important small thing.  You try to do both, but by the time the kettle has boiled you don’t have time for a drink.  Or you get distracted and come back forty minutes later to a lukewarm kettle which you have to boil again, wasting energy as well as time.  With instantly available boiling water you can make your drink in seconds and do that important task as well. 

You can drink your tea in between turning and ironing that shirt, so you go to your important meeting properly hydrated and able to concentrate.  You can sip your coffee as you open the post and pay that bill, so you feel refreshed before moving on to your next errand.

What could be better than to share time with the family over a cup of your favourite brew?  On frantically busy mornings, it can make all the difference.  You can between know everyone has gone to work or school with a hot drink inside them, or could and seeing them go without.

We know it’s only a few minutes here and there, but when you’re running a busy home and keeping to a tight schedule, every second counts.  Or you just may want another three minutes in bed to think about the day ahead.  We’re happy to oblige.

That’s why we worked overtime to save you precious minutes... 

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